It’s not a secret that I love wine, but did you know I’m also a winemaker? No, I don’t own a vineyard. I also don’t have any professional training in viticulture. There’s no need, because I have the experts at Columbia Crest winery, managing the process. Which means, I can help choose how the grapes are harvested, blended, and more, from the comfort of my home. What in the Cabernet am I talking about?
Columbia Crest decided to make wine making even more fun and innovative with a crowdsourced project. They do all the dirty work, with input from wine enthusiasts like you and me. The best part, when all the hard work is done, you can buy the Columbia Crest Crowdsourced Cab you helped create! What a fascinating and interactive way to learn more about the winemaking process. Will this be the future of wine?
Good question, and on Wednesday September 3 at 7:00 PM CST, you can chat with Columbia Crest head winemaker Juan Muñoz Oca and Mocha Man Style. Learn more about the Columbia Crest Crowdsourced Cabernet. Ask questions. Unwind with a glass of wine, and have a chance to win some Columbia Crest gift baskets that will include: trivets, coasters, bottle openers, plus other cool surprises!
We know our wine supporters are a knowledgeable and discerning bunch, so we thought we’d issue them a challenge. For the first time, everything from the bud break, to the harvest, to the final blend, and even the label will be in the hands of our fans; it’s a trailblazing adventure,” Muñoz Oca said. “The Crowdsourced Cabernet process will invite wine-lovers to gain a deeper understanding and connection to the craft and skill of winemaking. Our fans will make the calls like when to shoot-thin, when to water, when to hedge, and even when to harvest. We will ferment it, barrel it, bottle it, and baby it for two years until it’s ready to drink.” Juan Muñoz Oca
Ready to learn more together? Well, you need to RSVP with the man, the myth, the legend, Mocha Man Style. Put it on your calendars. Make sure you’re following @columbiacrest, @munozoca, and @mochamanstyle on Twitter. Then sit back, pull up a glass of wine, and join us 9/3 at 7:00 PM.